CONTEST RULES AND REGULATIONS

The Touchdown in Calgary Contest Official Rules

By participating in this promotional contest (the "Contest"), each participant unconditionally accepts and agrees a) to the terms and conditions set out in these Official Rules, and b) the decisions of Calgary Hotel Association and Tourism Calgary - Calgary Conventions and Visitor's Bureau (collectively, the "Sponsor") with respect to all aspects of the Contest, which decisions will be final and binding.

1. Eligibility: No purchase is necessary to enter or win. In order to participate in this Contest an individual must be a resident of Canada (excluding Quebec) and must have, at the time of entry, reached the age of majority in the province or territory in which they reside. Employees of the Sponsor, its affiliates and subsidiary companies, its agents and advertising agencies are not eligible. As well, immediate family members (parent, child, sibling and spouse) of such an employee and any person domiciled with such an employee are not eligible.

2. Contest Period: The Contest opens at 10:00:00 a.m. Mountain Daylight Time on August 27, 2010 and closes at 11:59:59 p.m. Mountain Daylight Time on October 11, 2010

3. Entry: You may enter the Contest by completing an electronic entry form made available at the website www.visitcalgary.com (the "Contest Website"). You must provide your full name, email address, phone number and an acknowledgment that you have reached the age of majority in the province or territory in which you reside. You will also be asked to complete a short survey, which is optional. Your entry will be disqualified if you (i) provide information that is incomplete or inaccurate, or (ii) fail to comply with or attempt to circumvent the terms and conditions of these Official Rules. Automated entries are not permitted and will be disqualified.

Only one entry per person is permitted. For each eligible person you get to submit an entry into the contest, you will also automatically receive an additional entry submitted for the Prize. To get the additional Prize entries, you must use the means provided at the Contest Website. You will only be entitled to one additional Prize entry for each person referred to the contest

4. Prize: There is a single contest prize (the "Prize"). The Prize consists of Return airfare via Westjet from anywhere in Canada to Calgary for 2 adults, 2 tickets to the 2011 Labour Day Classic CFL Game between Calgary and Edmonton, 3 nights hotel accommodation in Calgary at Westin Hotel Calgary, Half-day city of Calgary Tour with Blue Sky Tours, White Hat experience, and $250 to spend on VisitCalgary.com

The Prize is worth approximately $2400 including airfare, but will vary depending upon the location of the winner's residence and airfare fluctuations. Further specifics are: (a) the air fair includes round-trip airfare for two (Economy Class) to Calgary, Alberta, from the closest international airport to the winner's residence in Canada and ground transportation from the Calgary airport to the hotel. In the event lower airfares are available from another commercial airport within a reasonable distance from the winner's residence, the Sponsor has the option of booking through that airport; (b) Two (2) tickets for entry into the Labour Day Classic 2011 game in McMahon Stadium (c) hotel room for three nights (one (1) double occupancy, room and taxes only) to coincide with the date of the football game; (d) half-day city tour to coincide with the date of the football game (e) White Hat experience to include two Smithbuilt cowboy hats (f) $250 in credit to use on the VisitCalgary.com site towards purchase of additional accommodations or attraction tickets, to be reimbursed to the winner after their purchase and (g) dates (arriving Saturday, September 3, 2011 and departing on Tuesday, September 6th, 2011.

The prize descriptions constitute the expected prize details and all aspects thereof are subject to availability and subject to change. Some restrictions may apply. The winner will be provided with additional details after final arrangements have been made.

The Prize winner and any companion must travel on the same aircraft and itinerary. Not all travel dates will be available for the travel portion of the Grand Prize. No change will be permitted to travel dates or passenger names once the travel portion of the Grand Prize has been booked by the Sponsor. The Sponsor reserves the right in its sole discretion to designate all flight particulars and routes.

The Sponsor is not responsible for any postponement or cancellation, for any reason, of any event, exhibit or attraction forming part of a Prize. If the whole or any part or parts of any activity relating to a Prize is cancelled or postponed, the winner agrees to accept the balance of the Prize, if any, in and as full satisfaction of the Prize in its entirety and agrees that he/she shall have no claim against the Sponsor or any other person in respect of the cancelled or postponed portion of a Prize.

The cost of travel by the Prize winner and any companion to and from the winner's residence and companion's residence and the international airport of departure is solely the responsibility of the winner. All expenses other than those specifically referred to above including, but not limited to, all meals, beverages, parking, gratuities, ground transportation to and from departure airport, travel and health insurance, fuel related to any car rental, excess baggage fees, airport fees, taxes, communication charges and all other items of a personal nature are the responsibility of the winner.

The Prize winner and any companion are responsible for, at the winner's sole cost, all required travel documents (including, as required, passports and insurance) required to undertake and complete any travel portion of the Prize. The Sponsor will not be responsible for the cost of the same.

All Prizes must be accepted as awarded. A Prize is not convertible to cash and has no cash value. No transfer or substitution by the winner of any part of a Prize is permitted. The Sponsor reserves the right to substitute any part of a Prize with a prize of equal or greater value for any reason.

5.Prize Winner: For the Prize, the Sponsor will randomly select one (1) entry from among all eligible entries received. For the Grand Prize, the Sponsor will randomly select one (1) entry from among all eligible entries received for the Grand Prize, the selection being made in Calgary, Alberta, at noon Mountain DaylightTime on October 12th, 2010. Chance of winning depends on the number of eligible entries received.

The participant identified on the selected entry will be contacted by phone at the phone number set out on the entry. Only three attempts will be made, each on a different day. A voice message will be left if possible. If direct contact is not made with the selected participant for any reason within forty-eight (48) hours of the last attempt, or the selected participant is unwilling or unable to comply with these rules, they will thereby forfeit the Prize and another participant's entry will be selected.

The selected participant must correctly answer, unaided, a mathematical skill-testing question asked over the telephone at a time mutually convenient to the selected participant and the Sponsor.

The selected participant will be required to complete, sign and return a 'Declaration of Eligibility' form, in which they confirm their eligibility and a 'Waiver and Assumption of Risks' form in which they agree to assume all risks associated with acceptance and use of the Prize. These forms must be returned, properly executed, within fourteen (14) days of notification or the participant will thereby forfeit the Prize.

Upon receipt of the properly executed forms and the Sponsor's verification that the selected participant is in compliance with all the rules set out herein, the selected participant will be declared the winner, otherwise the participant will not be entitled to the Prize.

6.Companions: If a Prize enables the winner to select one or more companions to accompany them in respect of the Prize, the companion(s) must complete, sign, and return a Waiver and Assumption of Risks form and a promotional publicity release form at least fourteen (14) days prior to any utilization of the Prize. If those forms are not properly signed or not received by the Sponsor by that time no companion may accompany the winner. As well, any companion that has not reached the age of majority in the province or territory in which they reside must have the Waiver and Assumption of Risks signed by their parent or guardian.

7.Assumption of Risk: The Prize winner and their companion understand that travel, whether by aircraft, motor vehicle or other conveyance and that prize related activities present inherent risks of property damage, personal injury and death, and which may arise as a result of accident, illness, negligence, forces of nature or otherwise, and which may or may not be known and which may or may not be foreseeable and which may arise before, during and following any travel or activity. All winners and any companion agree to assume all such risks of property damage, personal injury and death.

8.Liability Limitation: Each winner agrees that the Sponsor shall not be liable to him or her or their heirs for property damage, injury or death, or any other loss or damage that may arise: (i) as a result of, whether wholly or partially, any act or omission of the Sponsor, or (ii) by reason of any other event over which the Sponsor has no control. In all other circumstances, the Sponsor's total maximum liability to any participant shall be equal to the amount, which is equal to the value of the Prize divided by the total number of eligible entries received for that Prize.

9.Indemnity: Each winner hereby agrees to indemnify and hold harmless the Sponsor and its directors, officers and employees from any and all claims, demands and liability for any injury, loss or damage of any kind to any person or persons, including death and property damage, resulting in whole or in part, directly or indirectly, from acceptance, possession, use or misuse of the Prize or any part of a Prize, participation in the Contest or participation in any Prize-related activity.

10. Disclaimer of Warranty: The Sponsor makes no warranty, guaranty or representation of any kind concerning any Prize and disclaims any implied warranty.

11. Contest Irregularities: The Sponsor is not responsible for printing or typographical errors in any Contest-related materials. The Sponsor is not responsible for any lost, late, delayed, illegible, incomplete or misdirected entries. The Sponsor assumes no responsibility or liability for failure of the Internet or the Contest Website during the contest period or for any other problem or technical malfunction in the operation of the Contest. If in the opinion of the Sponsor the administration or integrity of the Contest has been compromised the Sponsor reserves the right to modify, suspend or cancel the Contest, including without limitation, terminating the Contest and awarding the Prize by random drawing from all non-suspect entries received as of the termination date. If the Contest is cancelled, modified, suspended or terminated notice will be posted on the Contest Website.

12. Publicity: Except where prohibited by law or regulation, by submitting an entry and accepting the Prize each winner grants the Sponsor (and its nominees) a perpetual, worldwide, royalty-free license to use his/her name, photograph, voice, likeness and the whole or any part of any statement or statements he/she has made or makes concerning the Contest or the Prize, for the Sponsor (and its nominees) to use in connection with any publicity, promotion or advertising of any nature, whether or not related to the Prize or Contest and the winner hereby consents to such use without further notice, consent, approval or compensation. The winner agrees to make themselves reasonably available for an opportunity to have photographs taken of them. The winner also agrees that the Sponsor may publish their name, city and province/territory of residence as being a winner of the Contest.

13. Taxes: The winner is responsible for reporting any taxable benefits in connection with the Contest to all applicable governmental authorities. Any taxes relating to the acceptance or use of the Prize are the sole responsibility of the winner.

14. Privacy: The personal information that you provide to the Sponsor will be used for the purposes as set out herein and in administering the contest. Unless you provide notice otherwise, the Sponsor may use your name, address and email address to send you information by regular mail or email about products, services and upcoming promotions that the Sponsor thinks may be of interest to you. If you do not wish to receive such information, send a letter to: "Touchdown in Calgary Contest", c/o 200, 238-11 Ave S.E. Calgary, AB, T2G 0X8, providing your name and address and indicating that you do not wish to receive such information. For further information about the Sponsor's privacy practices and obligations, please review the privacy policy at the Contest Website.

15. Changes to the Contest. The Sponsor reserves the right to change the terms of this Contest, suspend or cancel it, at any time, for any reason, without liability on the part of the Sponsor, and without prior notice.

16. Entries: All entries become the property of the Sponsor and receipt of any entry will not be acknowledged and no entry will be returned.

17. Governing Law: A prospective participant may not participate in the Contest where it is prohibited. The interpretation of these Official Rules and all matters relating to the rights and obligations as between any participant and the Sponsor in connection with the Contest shall be governed by, construed and interpreted in accordance with the laws of Alberta, without giving effect to any choice of law or conflict of laws rules or provisions. Each of the Sponsor and all participants hereby agree to attorn to the jurisdiction of the courts of Alberta, sitting in the City of Calgary (and all courts of appeal therefrom), in respect of the determination of any matter, issue or dispute arising in relation to these Official Rules, the Contest or the acceptance or use of a Prize and agree that any such determination shall be sought solely and exclusively before such courts.

18. Language Discrepancy: In the event there is a discrepancy or inconsistency between the English language version of these Official Rules and any other language version, the English version shall prevail, govern and control.

19. Discrepancy with Other Material: In the event there is a discrepancy or inconsistency between the terms and conditions of these Official Rules and any other material relating to the Contest, these Official Rules shall prevail, govern and control. In the case of a discrepancy or inconsistency between these Official Rules and the Waiver and Assumption of Risks both will apply to the extent possible.

20. Sponsors: Calgary Hotel Association, Box 237, 100 - 111 5th Avenue SW Calgary, AB, T2P 3Y6; Tourism Calgary - Calgary Convention and Visitors Bureau, Suite 200, 238 - 11 Ave S.E., Calgary, AB, T2G 0X8; Westjet Airlines, 5055 - 11 St. NE, Calgary, Alberta, Canada T2E 8N4; Westin Calgary, 320 4 Ave. S.W. Calgary, AB T2P 2S6; Blue Sky Tours & Executive Transportation, 44 Strathcona Rd. S.W., Calgary, AB Canada T3H 1V5.

21. Third Party Trademarks: The names of any individual, group, company, product or service mentioned herein or on the Contest Website, and any corresponding likeness, logo or image thereof, have been used for identification purposes only and may be the copyrighted properties and trademark of their respective owners. The mention of any individual, group or sponsor, or the inclusion of a product or service as a Prize or on the Contest Website, does not imply any association with or endorsement of such individual, group or sponsor or the manufacturer or distributor of such product or service or the product or service itself and, except as otherwise indicated, no association or endorsement is intended or should be inferred and the Sponsor makes no representation or warranty about them and specifically disclaims any which may otherwise arise under law.

22. Decisions: The decisions of the Sponsor are final and will be binding on all participants with respect to all aspects of this Contest, including but not limited to, eligibility of participants, compliance with these rules and the correctness of the answer to the skill-testing question.

23. Contest Documentation: OFFICIAL RULES: For a copy of the Official Rules, the Declaration of Eligibility form and the Waiver and Assumption of Risks, mail a self-addressed, stamped envelope by first class mail to Official Rules, Touchdown in Calgary Contest, c/o 200, 238-11 Ave S.E. Calgary, AB, T2G 0X8 and include a written request for the same.

WINNER'S LIST: A winner's list is available only within sixty (60) days after the close of the Contest. Send a self-addressed, stamped envelope by first class mail to Touchdown in Calgary Contest, c/o 200, 238-11 Ave S.E. Calgary, AB, T2G 0X8 and include a written request for the names of contest winners.

24. Copyright: The Contest and all related material are Copyright © Calgary Hotel Association and Tourism Calgary - Calgary Convention and Visitors Bureau 2010. Participants are hereby authorized to copy these official rules on the condition that it will be for their personal use only and not for any commercial purpose whatsoever.